Websites
If you Google Star Wars websites you will notice that there is a crazy amount of fan clubs and news pages (just about Star Wars news) and companies, which sell Star Wars themed products, like Lego. These websites go on for thousands and thousands of pages and altogether there was 94,000,000 results.
Facebook
You might notice the little Facebook icon in the picture above, this is a button you can press that will take you to the Star Wars Facebook page, which will then take you to the masses of Facebook fan pages and clubs. On these, Star Wars obsessed fans post news and predictions about the saga, stating how much the adore it and sharing inside jokes that only 'true fans' would understand.
A really good marketing technique Star Wars used to promote the new Force Awakens film was giving Facebook users the option to put a lighsaber on their profile picture. This really got the word around about the movie and was a very fun, clever marketing scheme.
Twitter
The Star Wars Twitter page is crazy. The have 2.47million followers and post almost by the hour. This is a really effective marketing technique as it allows the fans to have daily (or even hourly) updates; keeping them interested. Not only this but there is thousands of them when you add all of the fan pages and its not like there is just one official page; there's also @StarWarsUK and @EAStarWars, both of which have thousands of followers.
Trailers
Trailers are the marketing technique that majority of film producers adopt. Some just do one official trailer that gives a little summary of what's to come in the upcoming film and makes viewers intrigued whereas, some bigger film companies, who are producing sequels and prequels, tend to give teasers away first before launching the official trailer to get fans (who the company already have) hyped up for the new movie. Star Wars was obviously already very well-known, so when The Force Awakens came out, they knew they needed to get the fans really excited and intrigued about what was going to happen in the newest episode. They first did this by releasing a teaser trailer on 28th November. This really didn't reveal a lot; the Star Wars theme tune was played as several images form previous Star Wars episodes were shown but didn't give anything away, this was actually a very clever because it sparked a lot of conversation on social media about what could possibly happen in the upcoming film. There was another released in April the following year, which gave a little more away. Nothing massively but it did show some clips of old and new characters which gave the audience even more excitement. Finally the last full-length trailer was launched on the 19th October this showed a couple of glimpse of the movie and gave away a few hints. This trailer managed to get a whopping 95million views on YouTube and definitely helped their success. 
Posters:
Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers' minds. The biggest advantage of using posters is that they can be put just about anywhere and seen by almost anyone. Posters can be strategically located to target a particular target audience.
- Websites
- Trailers
- Posters
- Chat shows and other TV interviews
- Product tie-ins
- Toys
- Any other areas you can think of
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